Salon & Day Spa Internet Marketing
There are three components to creating a web presence which are outlined below. Please note there are advantages and
disadvantages in the different ways each component can be completed. Begin by reviewing the process for creating a web
presence for your salon and day spa, then compare IMA's Salon and Spa Marketing services to those offered by
other companies and we know that the difference will be clear!
Website Design
Internet marketing is multifacited but begins with the basic element of creating a website. While there are countless
businesses online offering free websites, we want to take a few minutes to explain to you some of the drawbacks to
utilizing a free website design service or website template. First, you are very limited in the design of the site.
This means the site may not be a true reflection of your business. Second, free websites typically use subdomains which
are merely extensions of the website offering free web design. You do not actually have your own website located at your
own URL. Third, you do not share in the advertising revenue for the ads placed on your site. Free website designs have
embeded advertisements for which the host receives all of the revenue. Now that you know a few of the disadvantages to
free websites, let's discuss why IMA Salon & Spa Marketing is the best resource for designing your website. First, we
are experienced. Our designers have over 10 years of experience. Second, we measure our success only by the success of
our clients. Our team of experts takes the time to learn about you and your salon or day spa business in order to focus
on achieving your internet marketing goals. Third, we are not
just a website design company. Here at IMA, we
know that merely creating a website is not enough. Your salon or day spa wants to gain new clients from your website!
In order to reach this goal, people must be able to find your salon or day spa website in the top search engine results
for the services you offer and geographical location.
SEO - Search Engine Optimization
In order to achieve the desired search engine rankings and, in turn, quality website traffic, you must utilize the latest
SEO techniques. After performing successful SEO techniques on hundreds of websites which resulted in top 3 organic
search engine results for multiple search phrases, or keywords, we are confident that we can obtain similar results for
your salon or day spa website. The vast majority of website design companies can create beautiful and unique websites,
but few employ experienced SEO specialists! IMA has a team of SEO specialists which clearly sets us apart from other
website design companies. To learn more about SEO, click the link to the right entitled, "What is SEO?"
Website Content Creation
While the content of your site plays an important role in search engine optimization, it plays an even greater role in
the conversion rate of your site. What is conversion rate? It is the number of site visitors that you are able to
convert into paying clients! Which is exactly why you want a website for your salon or day spa . . . to gain more
clients! The information on your website must first focus on relaying your message to potential clients. Secondary to
that, it must for optimized for search engine rankings. Here is where IMA's staff of professional writers can
benefit your salon or day spa. Our writers work with you directly to create the content for your website that will
fulfill both elements.
Are you ready to create a web presence for your salon or day spa? Click on "Get Started" to
contact us and begin building your salon and day spa internet marketing plan today!